One of my first tasks after joining Fullscreen in 2012 was to redesign the company site. At the time the existing site was pretty confusing and didn't clearly highlight key value props. After several quick design comps, this direction was picked by our CEO. Although, it wasn't my top choice it helped tell the story that Fullscreen worked with two separate users, "Creators" and "Brands". By clearly defining the two paths on the first screen it allows users to easily understand their path.
