Below are a couple visual directions I explored during the early stages of Fullscreen's SVOD product. At the time the product / initiative had no visual identity. The name was undefined and the content didn't exist. So I used it as an opportunity to explore some visual directions, styles, interactions, etc. Hence the placeholder "Hustle". I have several other variations, including some mobile screens and iPad designs. At the end of the day I'm partial to some of the directions, especially those below, that didn't see the light of day.